Play Transformed

IFB Gaming … a friend is a friend


John Adewole

 LinkedIn: John Adewole | Email:

Personal Statement

A tenacious self-starter, customer experience leader and proven social project manager with a hands-on and pragmatic approach to problem-solving.

Key Career Achievements

  • Trained 40 retail colleagues
  • Oversaw the launch of two retail stores, including TescoDotCom virtual store
  • Guided longitudinal virtual ethnography in cyber-gaming realms
  • Facilitated “Learn my way” curriculum in Southwark and Walworth
  • Top 40 Game studies scholar
  • Directed digital accounts for MATERBEAMPATER book
  • Incorporated the delivery function at Decathlon leisure stores in 2002
  • Coordinated four successful non-food merchandise relays
  • Coordinated three successful fresh-food merchandise relays

Career History

2009 – till date | IFB Gaming


Financed and worked closely with a team of local volunteers and scholars to advise and provide citizens with digital literacy and skills needed to back control of their lives.


  • Facilitated digital and social inclusion in Southwark through local libraries
  • Chairing 5-year digital transformation for HUBOG Montessori school
  • Managed partnerships through verbal, written, online and face-to-face communication
  • Coordinated and delivered 3rd party retail promotions based on agreed SOW
  • Supporting the team in all retail areas and responsible for general sales and admin duties
  • Working with other members of the team and volunteer group to deliver sales objectives and revenue targets
  • Conducted longitudinal investigations in gaming-cyber realms
  • Maintained business and research relations with scholars and academics in the United Kingdom and the United States of America


2004 – 2015 | Tesco Super Stores, Sainsbury’s, Shell and BOOTS


Coached, communicated, coordinated and oversaw all marketing trading and floor operations. Consistently exceeded sales baseline by £200, 000 over a period of 4 years while achieving or exceeding KPI thresholds.


  • Commissioned the UK’s first virtual retail store
  • Completed all Tesco’s management options programs
  • Improved service levels with three successful culture transformation projects
  • Ensured everyone knows what they should be doing, they know how to do it and they have the right tools and support to do it
  • Reduced waste and shrink figures to a consistent 0.8%
  • Coordinated 7 seasonal merchandising layouts for fresh food departments
  • Directed inventory normalization to affect 2008 recession
  • Coordinated four successful non-food merchandise relays
  • Coordinated three successful fresh-food merchandise relays
  • Trained over 40 retail colleagues


2001 – 2002 | Decathlon


Hired, developed, appraised and integrated new delivery function into daily operations to ease the pressure on daily deliveries, floor and service functions.


  • Coached and developed the delivery team
  • Integrated new delivery function into daily service operations
  • Appraised the new delivery function


  • MSc Project Management and Leadership

         The University of Portsmouth                                                              Sept 2014 – July 2015

  • BSc (Hons) Business Information Technology

         The University of Portsmouth                                                             Sept 2010 – June 2013

  • Diploma in Higher Education

          London South Bank University                                                           Jan 2002 – Sept 2004


My interests include the environment, teaching, technology, gaming, and science. I also enjoy good food, travelling, research, and cooking.

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